Sixty-seven percent of consumers polled across six countries - Australia, Germany, Japan, the Netherlands, the United Kingdom and the United States - would be more willing to pay for eco-friendly energy, according to Plugging in the Consumer: Innovating utility business models for the future, a report from IBM Global Business Services that forecasts how changes in energy customers’ expectations will impact the utility industry’s business model in the next five to ten years.. Read more...
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