Grist, 27/3/2007
Last year at this time, Vanity Fair and Elle tried a shocking experiment: they published green-themed issues. Could mainstream readers handle eco-news if it came in the shape of Julia Roberts and Evangeline Lilly (and, uh, Chip Giller)? Would green really prove to be the new black ink? They could, and it would. After the success of last year's spring surge, a new crop of magazines is getting on board with the idea of going green -- if only for one issue. Glamour has just published a 10-page spread with eco-tips and an in-depth online guide. Perhaps more surprising: a recent cover story on climate change in Sports Illustrated. Read more...
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