Coca-Cola has been forced to re-design cans meant to highlight its partnership with the World Wildlife Fund, after customers complained that the cans looked too much like those for Diet Coke. Coke unveiled the white cans emblazoned with silver polar bears on November 1, as it launched Arctic Home, a commitment of $2 million to WWF efforts to protect polar bear habitats. Coke also asked U.S. consumers to text in $1 donations, and pledged to match their gifts up to a total of $1 million.
But it was also the first time Coke changed the color of the can to support a cause, and the move appears to have backfired, with drinkers of Diet Coke – including diabetics – complaining that they bought the real thing instead, Time reports. Read more...
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