Lego Drops APP Packaging After Greenpeace Campaign

Environmental Leader, July 15, 2011

Lego has bowed to pressure from Greenpeace, reportedly agreeing to drop supplier Asia Pulp and Paper, and the toy company says it will only use packaging material certified by the Forest Stewardship Council from now on. The environmental group last month accused Lego, Hasbro, Mattel and Disney of using packaging material sourced from trees cleared out of the Indonesian rainforest. Greenpeace pressed all the toy companies to stop buying paper products from APP – which the group called the worst forest offender in Indonesia – and any companies connected to APP. The non-profit also called on the companies to implement new sustainable procurement policies for purchase of all pulp and paper products. Read more...

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