Triple Pundit, July 15, 2010
Greenwashing apparently knows no boundaries, either geographically or by industry. The electronics manufacturer Canon has launched an ambitious green marketing program in Asia, which is smart marketing because consumers in the Pacific Rim region are becoming more aware of environmental, social, and governance (ESG) issues. Or perhaps Canon’s marketing department realizes that such a program would receive a heavy dose of scrutiny in the Euro Zone or North America. Read more...
No comments:
Post a Comment