ENN, January 27, 2009
Their logos and packaging are near clones—Lay's potato chips in the United States and Walkers crisps in the United Kingdom. The story behind the similarity is that both brands are owned by PepsiCo. But a subtle difference sets them apart. Each bag of Walkers crisps carries a label stating that 75.0 grams of carbon were emitted to produce a 34.5 gram bag of chips.
In 2007, Walkers became the first major food brand to display a carbon label on its packaging. The label was the result of collaboration between PepsiCo and Carbon Trust, a British-government-funded nonprofit that works with businesses and the public to transition to a low-carbon economy. Read more...
In 2007, Walkers became the first major food brand to display a carbon label on its packaging. The label was the result of collaboration between PepsiCo and Carbon Trust, a British-government-funded nonprofit that works with businesses and the public to transition to a low-carbon economy. Read more...
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